Sweet In The City- Blogher 2010

9 Aug


When I first started working with The Big Toy Book Moms, and Laurie and I sat down for the first time- there was one thing we both agreed on from the get-go, and that was that when Blogher 2010 came to New York City- we wanted The Big Toy Book to have a presence amongst all of those amazing women (and men).

Through out the planning process, the plans changed multiple times but we never lost sight of why we were doing it- it was for the bloggers. We wanted them tomeet the brand, the brand wanted to meet them- and we wanted it to be as enjoyable and stress-free as it possibly can be … for hundreds of conference attendees, with tons of events to squeeze into just 3 short days. It was hard- but we soon came up with the final plans- and Sweets In The City was born!

Planning events are always fun- and stressful at the same time. Anyone who’s ever planned as much as a birthday or a bbq knows this. You prep, you plan. You prep, you plan.

Then the week of your event arrives and you’re overwhelmed with excitement along with maybe just a teensy dash of nervousness with all of the logistics being executed … deliveries, catering, set-up, Oh- My!

Can you say, Holy Boxes- Batman!

But at the end of the day if everyone can say they had a few laughs and good times with friends- it becomes easy to see that it was all worth it.

And I believe that perfectly describes Sweets In the City.

We laughed, played games like Bubble Talk, Beamz and Perplexus; connected, relaxed and enjoyed the sweet things in life like cupcakes, wine and friendship… and as the party planner- that is an amazing feeling.

Thank you to all who came out to meet our team- whom, by the way was in the room together for the 1st time ever! (It’s true, our Toy Book Shop Girl joins us via satellite, phone,  email and the world wide web every week  from Seattle!)

And an extra BIG thank you to @nycitymama & @mommyinstincts for the extra helping hands… as well as our partner sponsors whom helped make our fabulous swag suite, extra fabulous!

*All Photography Courtesy of Tammy Cedar Photography

– Corine (aka- Complicated Mama)


To see more photos from the night, view our “Sweets In The City” Flicker album.


13 Responses to “Sweet In The City- Blogher 2010”

  1. Jen August 9, 2010 at 3:58 pm #

    Great photos and an even GREATER event. I felt honored to get a chance to say I helped out a little bit with the party, it was a huge success and everyone was buzzing about it afterwards and all through the next day! Good job ladies, and it was a pleasure meeting all of you!


  2. The Gosfam August 10, 2010 at 3:54 pm #

    It was a GREAT event and was so happy to attend. Thank you!!

  3. Liz August 11, 2010 at 6:20 am #

    Thanks for the great event! Loved it!!!

  4. Nikki @ Mommy Factor August 11, 2010 at 8:58 am #

    Great party. I had a blast. Thanks for inviting me 🙂

    • complicatedmama August 11, 2010 at 9:01 am #

      Thanks for coming Nikki!! Its always great seeing you!-Corine

  5. Nikki @ Mommy Factor August 11, 2010 at 9:27 am #

    Great party. I had a blast 🙂

  6. Tracy August 12, 2010 at 3:42 am #


    Thanks so much for the invite, I greatly enjoyed Sweet In the City, will you be putting this on again for Blogalicious Weekend in October in Miami? Please let me know!

    Tracy @ Ascending Butterfly

  7. ThienKimL August 13, 2010 at 7:22 pm #

    Thanks for a fun event! Hubby loves Perplexus. He's been playing it every chance he gets

  8. NYC Single Mom August 15, 2010 at 6:21 pm #

    Corine – Thanks for a fun time, wish I could have stayed longer http://www.nycsinglemomreviews.com/2010/08/sweet-

  9. Niri August 18, 2010 at 6:48 pm #

    Seriously girl you know how to put on a party… but more seriously could you look any prettier in pink?

  10. Kamesh August 19, 2010 at 11:05 am #

    So enjoyed my time at Sweet In the City. Cupcakes, Wine and Games that is a Party.Got caught in the act with the "sweets in hand":) Thankyou.

  11. Headless Mom August 23, 2010 at 1:13 pm #

    Thank you so much for a great event!

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