Shape Up Sneakers for 7 year olds? Has Sketcher’s Gone Too Far?

16 May

Sketchers Shape Ups is stirring up quite a bit of controversy with their new Shape Ups for kids as young as 7 years old. Since Sketchers Shape Ups arrived ion the scene, their message was that their shoes would help tone legs and buttocks for woman- which begs the question- do 7 year olds really need to tone their legs?

A few months ago, I was also baffled when retailer Abercombie and Fitch started selling padded bikini tops for 7 year olds.

What is going on? What message are sending to our children? Why are 7 year olds being marketed to the same as 20 year old women?

We want to hear your thoughts-

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One Response to “Shape Up Sneakers for 7 year olds? Has Sketcher’s Gone Too Far?”

  1. The Bargain Shopper Lady July 13, 2011 at 2:38 am #

    7 year olds should be playing with their shoes on!

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