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Shape Up Sneakers for 7 year olds? Has Sketcher’s Gone Too Far?

16 May

Sketchers Shape Ups is stirring up quite a bit of controversy with their new Shape Ups for kids as young as 7 years old. Since Sketchers Shape Ups arrived ion the scene, their message was that their shoes would help tone legs and buttocks for woman- which begs the question- do 7 year olds really need to tone their legs?

A few months ago, I was also baffled when retailer Abercombie and Fitch started selling padded bikini tops for 7 year olds.

What is going on? What message are sending to our children? Why are 7 year olds being marketed to the same as 20 year old women?

We want to hear your thoughts-


Nickelodeon Upfront Announcements- Animation

10 Mar

Nickelodeon unveiled its future programming plans this afternoon during their upfronts at Jazz at Lincoln Center, NYC.

From the pres release:

As part of the presentation, Nickelodeon announced an unprecedented roster of more than 400 new episodes of animation, live-action and preschool programming, including: four new animated series as part of the network’s biggest-ever animation order; a new super-charged look and feel to the network’s winning Saturday-morning animation block; an original primetime TV movie event that will bring the casts of iCarly and Victorious together for the first time; the addition of hit comedy series Friends and Yes, Dear to Nick at Nite; details about this year’s annual Worldwide Day of Play, in Washington, D.C., for the first-time ever; and the launch of “The ‘90s Are All That!,” a block of Nick’s iconic ‘90s series, to air on TeenNick. For first quarter 2011 to date, Nickelodeon is expected to close the quarter as basic cable’s number-one network in total day with kids 2- 11, kids 6-11 and total viewers and post its best quarter ever with total viewers.

Nickelodeon’s new line up includes current hits:

New to the animated line up:

  • The Last Airbender: Legend of Korra (Spinoff of Avatar)
  • Kung Fu Panda: Legends of Awesomeness
  • Robot & Monster
  • Winx Club

But for the child of the 80’s (eh-hem’ like myself), perhaps the most exciting of the animated announcements-

In fourth quarter 2012, Nickelodeon will premiere a new CG-animated version of the wildly popular franchise, Teenage Mutant Ninja Turtles.

Be There Bedtime Stories- Record and Email For Virtual Bedtime.

10 Mar

Whether you are a grandparent who lives far away from your grandchildren or a parent traveling on business- when children are young it is difficult being apart from them. We don’t want to miss any of the special moments- like tucking them in at night . While we are traveling on business, my husband and I we will often FaceTime on our iPhones to say good night to the kids and occasionally will leave them a little note or surprise under their pillow. The kids love it- their faces instantly light up.

Yesterday we learned of a great new service called Be There Bedtime Stories. Be There Bedtime Stories allows you to record a story with a web cam while providing a virtual flip page book with full illustrations. We played around with it yesterday, and it is genius. The books on average are $9.99 and you can try your first one free when you sign up.

Check it out-

What do you think of this new service? When would you use Bedtime Stories?


Justin Beiber Gets His Own Doll & Wax Figure Too!

22 Feb

When our Toy Insider Mom visited The Today Show 2 weeks ago, she gave a sneak peek at the new line of Justin Beiber dolls to hit shelves in 2011.

photo credit: The Toy Insider

And, today it was announced that in addition to The Justin Beiber Hair Doll and Tour Bus, The Beib’s is also getting his very own wax figure at Madame Tussaud’s!

photo credit: OK Magazine

We visited Madame Tussaud’s last year during Blogher, and let me tell you- those figures are scary-real!

The wax figure Beiber  is set to be revealed next month!

Can you imagine the swarm of tweens and teens that will be b-lining it to grab a picture with a life size Justin?

Snow Day Survival Ideas

12 Jan


For a school aged child, is there anything more exciting than hearing the phone ring with the message of just 4 simple words:


Kids love the snow and what’s not to love? … Well besides the fear of of cabin fever, that we parents know all too well. But cabin fever is preventable if you have some activities and ideas to keep the kids busy! Today we thought we’d help by passing on some of our favorite snow day activities.

1.) Warm {and adorable} snow gear. Pictured top right are some really cute winter accessories by Kidorable. We cannot say enough about them. There are so many styles- your kids are bound to fall in love with one of them!

2.) Fun, fresh outdoor snow play. Once your child is all bundled up to play in the snow, give them a variety of ideas to play- snowball fights, snow angels, forts, and of course sledding! There are some great snow discs you can purchase but if you don’t have a snow disc or sled- improvise! Use a large pool tube or follow these instructions to turn a plastic Garbage can lid into sledding fun.

3.) Hot Cocoa. One of the best parts of snow days, is coming in from the cold and warming up with a delicious warm cup of hot cocoa. Jazz up your cocoa with mini marshmallows and use those extra candy canes for stirrers that will transform your hot cocoa into a peppermint mocha dream!

4.) Bake. Something about baking and snow just seem to go hand in hand. Kids will love helping you make cookies, brownies, or a snowman cake! We also love these marshmallow snowman pops. And if you want to some mess free baking fun- we love the Melissa and Doug cookies (pictured top left) and brownies sets. Kids love pretend baking almost as much as the real deal!

5.) Game fun. Today’s video games are so interactive and fun, they can really get kids up, moving and burning some of that endless energy they have.  Break out wii sports, Xbox Kinect or these plug and play games that you can easily plug right into your TV.  Family Games are also essential for a snow day!  Some favorites we love  are: Bubble Talk, Truth Be Told, Crazy Creatures and the Rubik’s Slide.

6.) Craft, Craft & Craft some more. Crafting can be as simple or as complicated as you’d like. You can do simple coloring or painting activities with your little one – we love the Noodlehead’s stretched canvas Young Picasso set (pictured bottom left) or more advanced crafting activities like making picture frames and ornaments. Disney’s Family Fun site has some great winter crafting ideas for kids.

7.) Snuggle up for a movie. Break out a favorite dvd, or rent one on demand or from Netflicks! In our house we love to snuggle up to a movie with some popcorn and a nice warm blanket- my little one loves her Zoobie– So relaxing!

Enjoy your snow day!


2010 Holiday ALL-DAY Toy Extravaganaza {Twitter Party}

29 Nov

Now that we have all had a chance to check out some of the great Black Friday and Cyber Monday deals, we here are The Big Toy Book are ready to ring in the holiday season with our annual Holiday Toy Extravaganza!

Last year we partied online all day long with over 300 of you and gave away over 18 of the hottest holiday toys!

Since it worked out so well last year with our hourly pre-party leading up to our official Twitter Party we decided to do the same this year. After all, we want to make sure you all get a chance to join in the fun!

(Never been to a Twitter Party? … No worries! Get the details on how to participate here)

Here is how our 2010 Extravaganza will work–


Follow us official Twitter handle: @TheBigToyBook

Follow our Big Toy Book Moms and Toy Experts: @Toyinsidermom @ToyTrendExpert @ToyBookShopGirl @ToyBook

RSVP by leaving your twitter handle in the comments below

Between the hours of 12pm and 5pm we will be giving you a chance to win a pre-party prize!


Monster High Doll (Exact Style TBA)


Lego Duplo Set (58 pcs)


Velcro Kids Pirate Ship


LaLaLoopsie Doll (Exact style TBA)


Mighty Beanz Star Wars


Fuzzoodles (Exact set TBA)


{{ Take a break… grab some dinner… put the little ones to bed…. pour a glass of wine…}}


JOIN US BACK ON TWITTER at 9pm (ET) for even more chances to win!

Our toy experts will be talking about trends, answering your questions and giving suggestions for little ones of all ages on your list!

During our chat we will be giving away the 8 more hot- holiday-toys:

Mega Bloks Ultimate Action Dragon Destroyer

Olivia 2-in-1 Transforming Playset

LalaLoopsie Doll (exact doll TBA)

Fin Fin Friends Tropical Aquarium

Bop It Bounce

Toy Story- Buzz Blast Off

Twinkle Twinkle Little Violet

Paper Jamz Guitar







$50 Big Toy Book Cash for you to do some holiday shopping in our Private Sale Store!

Grand Prize $50 Big Toy Book Cash

To win our GRAND PRIZE: Help us spread the word by retweeting this message

” Join This Holiday’s Biggest Toy Extravaganza w/ #thebigtoybook Tues. Nov 30 ALL DAY LONG”

See you there!

Contesting details:

Winners will be chosen by random draw and Q & A participation.

Winners at pre-party are eligible to win at 9pm Party.

1 prize per person at 9pm party.

All winners must be present to win. If winner does not respond within 24 hours we reserve the right to choose another winner.


Grateful Giveaways!

15 Nov

Tis’ the season of giving!

We are super excited about the event we are sponsoring this week because we get to donate to one of our favorite charities- Toys For Tots!

Starting  today, November 15th thru November 19th, 12 big hearted bloggers will be hosting The Grateful Giveaway Event where they will be  adding a new giveaway every hour for 12 hours!

Grateful Giveaway - Blogger Giveaway Event - Big toy book

In addition to sponsoring one of their giveaways, we here at  The Big Toy Book will be adding toys to our Toys For Tots Toy Pile.

You can check back and watch that pile grow through out the week to see the toys that will be putting a smile on the face of some deserving children this holiday season.

While you are watching the toy pile grow, we also encourage you to join in the fun by following Grateful Giveaways on Facebook and by visiting the bloggers sites to enter to win some fabulous prizes!

Links for the hosts can be found on our Toy Pile Page.

Best of luck!